Tony Arcon - DAY & NIGHT

Anthony Coffie, aka Tonie Arcon, is an investment banking analyst on Wall Street during the day and a hip-hop musician at night. Tonie and I met during the summer of my sophomore year at the University of Michigan, a summer that would end up being packed with adventures & explorations while we created a brand around his music. As I got to know Tonie, I became fascinated with this dual-personality that he carried, seeing how he maneuvered his time intensive career as a banker while staying fully committed to his passion for music.

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This photoshoot & article works to encapsulate this dual identity, and a brief story is written about our time developing a brand together.