SpaceLab Detroit
GRAPHIC DESIGN · BRANDING
SpaceLab is a collaboration workspace in Detroit that reached out for a revamp of their brand identity. Committed to their original logo but interested in modernizing their look, I visited the space and collected information surrounding their colors and established graphics. Starting with their color palette, I grabbed colors already used within the space such as the electric yellow and light blue.
MY ROLE
TIMELINE
2 weeks
TEAM
1 Designer (me)
TOOLS
Illustrator, Photoshop
IDEATION
Office Visit
I visited SpaceLab Detroit in order to gather insights to how I could work in other aspects of their space into their new logo & color palette. Working with the owner of the space allowed me to see it both how the space currently was and what the vision for the future of the space would be.
OUTCOME
Final Redesign
It was integral to my client that the new design reflected the original logo. Without much room to change, I worked to simplify what was there in order to appeal to a modern audience that expected a simple brand.
Original
Redesign
Finally, I gave a brand guide to SpaceLab showing the various ways they could use their new branding.
