CREATIVE DIRECTION · GRAPHIC DESIGN · BRANDING · WEB DESIGN
PART I
Introduction
Slowplay, a record label managing indie/alternative artists including Baby Queen, Claire Rosinkranz, Medium Build, Dreamer Boy, and Deniele Luppi, commissioned me to develop a cohesive brand identity for their label. This identity was executed through a website, brand guide, social media templates, a newsletter, and logo.
PART II
Brand Guide ​
Slowplay's brand guide seeks to inform the design direction of the label through specified assets including a color palette, logo use, photography direction, typography, and other elements such as stickers and doodles that can be applied in future artwork.
PART III
Newsletter​
Slowplay's email subscribers receive an email each month with a newsletter featuring updates from their favorite artists.
The newsletter can be customized with different colors and varied with added sticker or doodle elements that make it feel unique to each artist.
PART V
Playlist Covers​
Slowplay's "Play it Slow" Photoshop templates with customizable assets allow for Slowplay to continually make new covers that feature their diverse roster of artists.
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PART VI
Animated Title Cards​
Animated title cards were created to be used as introductions for social content whether vertical or horizontal.
Each doodle/sticker can be toggled on or off to create variation.
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This animation reflects the brand identity while allowing each artist to customize it to their individual brand.
PART VII
New Signing Social Template​
When Slowplay signs a new artist to their roster, this fully customizable template allows the artist's identity to come through visually through their chosen elements.
