Parachute - Airdrop Optimization Tool
PRODUCT DESIGN · USER EXPERIENCE · BRANDING
Parachute: an easy way to optimize the funds received in airdrops across multiple cryptocurrencies. With parachute, users can passively farm airdrop promotions to take advantage of the free coins given out from different crypto currencies to promote their coins at launch.
Product Design, Branding
MY ROLE
TIMELINE
2 months
TEAM
2 Developers
1 Designer (me)
TOOLS
Figma, Illustrator, Photoshop
OVERVIEW
Problem
Many new Web3 startups reward active users with digital tokens directly deposited into their accounts as a gift for being an active blockchain community member. With free currencies being given out, an opportunity arises to farm these free currencies without the time investment to be an active user. In order to logistically create this, it is quite complex, and others who have tried have made intimidating and complex user experiences in order to get involved.
Goal
Design a simple user experience that allows new crypto enthusiasts to get involved with airdrops, and to optimize their time spent on the platform in order to farm as many airdrops as possible.
PROTOTYPE & BRANDING
Sketch
I worked in tandem to create branding for Rushnote's logo and color palette while formulating the information architecture. Based on our personas, I knew the product had to be extremely simple, engaging, and personable, feeling "young" to cater towards a college-aged audience.
Wireframe
After creating a basic outline on paper, I moved towards creating low fidelity wireframes on Figma. This is the phase where I started having more in-depth conversations with my developers. Together we iterated on the design, working on the function of the platform, iterating to make the experience as seamless as possible. Looping in the small development team helped to create something that would be easily to implement as well, and they provided great insight into what was technically feasible.
OUTCOME
Style & Branding Guide
After collaborating with my dev team and iterating on numerous prototypes, I worked to establish a visual style for Rushnote and documented it for the dev team. Having the dev team collaborate with me up unto this point provided clarity into what the final product would look like.
I branded Rushnote to encompass aspects of note-taking culture such as the yellow that has been used for Sticky Notes and doodles across the platform similar to what you could find in a notebook. By branding Rushnote this way, a match between the system and the real world can be made: working in "Notebooks" filled with insights, doodles across the pages, and a paper clip in the logo, recruiting with Rushnote feels intuitive.
Final Design for Mobile (Member Facing)
Rushnote's member-facing platform allows for members to review, search, and comment on the recruits within each "Notebook" collection . The Notebook owner can decide what information to collect from each recruit along with their picture( typically name, hometown, phone number, etc.).
Rushnote for our Personas:
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With everyone's name, face, and selected details, Recruiter Rick 🧐 doesn't have to worry about forgetting who he met. Rick is seeing the rest of his organization more engaged with recruitment, and has lightened his workload.
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Passive Pete 😴 doesn't have to do much to get involved with recruitment. He can easily get in the loop with all the potential recruits, and feels engaged interacting with his organizations through the various comments and reviews. The emojis make it fun and allow him to recognize his other members across their reviews.
Final Design for Mobile (Recruit Facing)
Rushnote's recruit-facing platform works in three steps: scan a QR code (or follow a link), snap a selfie, submit your information. Recruits for each organization are easily added to the system.
Rushnote for our Personas:
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Novel Nancy 🤩 can be at ease knowing that she won't be forgotten during her recruitment. She can walk into the house and know that the members have a good idea of who she is.
Final Design for Desktop (Member Facing)
Rushnote on desktop offers similar functionality to the mobile version (review, comment, rate). We found from our research that 87% of our users were mobile.
Desktop provides extra functionality to easily display each organization's unique Notebook code so that recruits can easily scan the code and submit their information. The code can be downloaded to print and display as pictured below.
Impact
Today, Rushnote is used across 12 different universities and over 30 organizations nationwide. As we continue to grow, my team consisting of 2 developers and I are working on implementing the designs outlined in this case study as an update to the Beta version released last year.
As we continue to analyze the impact of our new version through user feedback, below are some testimonials from our current users.
